Jamie Guse's Digital & Random Thoughts

digitalspark: Mobile … marketing’s next big thing has just...

Fri, 03 Aug 2012 15:30:32 -0500

digitalspark:

Mobile … marketing’s next big thing has just begun.

Etch A Sketch Wins, Then Loses with Social Media | Case Studies, Social Media

Mon, 09 Apr 2012 11:09:47 -0500

Etch A Sketch Wins, Then Loses with Social Media | Case Studies, Social Media:

This is a great story how a brand gets massive buzz and reacts but misses the social media bucket.

What Men and Women Really Want, According to Social Media [INFOGRAPHIC]

Wed, 04 Apr 2012 14:15:17 -0500

What Men and Women Really Want, According to Social Media [INFOGRAPHIC]:

Now we finally now!!

5 Clever Social Media Campaigns To Learn From

Tue, 03 Apr 2012 14:45:00 -0500

5 Clever Social Media Campaigns To Learn From:

Check out these cool social media campaigns.

FAB FRIDAY - Let's Groove Tonight

Fri, 30 Mar 2012 12:44:02 -0500

Google Analytics Blog: Capturing The Value Of Social Media Using Google Analytics

Thu, 29 Mar 2012 15:10:10 -0500

Google Analytics Blog: Capturing The Value Of Social Media Using Google Analytics:

Google Analytics now has the ability to track social. Nice post about the new features released within Google Analytics.

Facebook Timeline Overview Infographic | Edelman Digital

Tue, 27 Mar 2012 18:12:22 -0500

Facebook Timeline Overview Infographic | Edelman Digital:

Well for those of you that aren’t in the know Facebook Timeline is coming to all of your favorite brand pages at the end of March. Check out this great infographic to understand everything that will be changed.

FAB FRIDAY - MAD MEN - Sesame Street Style!

Fri, 23 Mar 2012 08:24:00 -0500

This just made me smile!

'Mad Men' and Advertising History: All You Need to Know | News - Advertising Age

Wed, 21 Mar 2012 14:50:06 -0500

'Mad Men' and Advertising History: All You Need to Know | News - Advertising Age:

Here’s everything you need to know about Mad Men & the Advertising World back in the 60’s!

See All the Retro Ads in Newsweek's 'Mad Men' Issue | MediaWorks - Advertising Age

Mon, 19 Mar 2012 10:56:09 -0500

See All the Retro Ads in Newsweek's 'Mad Men' Issue | MediaWorks - Advertising Age:

Well Mad Men is coming back this Sunday and I must admit I was at first a skeptic of the show. But, I decided to give it another shot while the show was on it’s contract break last year and I ended up consuming all 4 seasons in a manner of weeks. Now I’m addicted to the show and ready for season 5 to start this sunday! So in celebration of that this week I will be posting about some of the interesting Mad Men themed pieces I can found.

My first post this week is all about the Newsweek feature on the show and it’s retro ads in the magazine. Check them out, I’m pretty excited to see SPAM in the magazine since I work on this business at BBDO/Proximity. Which BBDO is a huge competitor of Sterling, Cooper, Draper & Pryce.

FAB FRIDAY - St Patty's Day

Fri, 16 Mar 2012 09:25:39 -0500

24 Tips to get the CEO & Corner Office to Say Yes to Social Media | Social Media Today

Thu, 15 Mar 2012 09:21:05 -0500

24 Tips to get the CEO & Corner Office to Say Yes to Social Media | Social Media Today:

Having trouble selling Social Media to a companies executive team? This is a great list to consider when presenting entering the social space for a brand.

Red Bull Facebook Timeline Timewarp | Social Media Today

Wed, 14 Mar 2012 11:40:57 -0500

Red Bull Facebook Timeline Timewarp | Social Media Today:

So many of you probably already know that the amazing timeline feature that Facebook implemented for personal accounts is now being pushed to brands at the end of March. I thought that Red Bull did a really cool job of getting people to explore their timeline. Check out the article with the details. How are you planning to leverage timeline for your client?

How Brands Are Marketing on Pinterest

Tue, 13 Mar 2012 13:23:25 -0500

How Brands Are Marketing on Pinterest:

As Pinterest gets bigger and bigger and has broken into the top 10 of social sites more and more brands will begin to emerge in this platform. Here’s how to approach it!

Also check out some of these brand pages:

http://pinterest.com/realsimple/

http://pinterest.com/bhg/

http://pinterest.com/wholefoods/

http://pinterest.com/tbdofficial/

http://pinterest.com/puma/

http://pinterest.com/pauladeen/

http://pinterest.com/minted/

http://pinterest.com/cabotcheese/

FAB FRIDAY - Bowler does "Suck It"

Fri, 09 Mar 2012 14:22:03 -0600

This is by far my favorite one!! I’ve actually found my self doing this from time to time!

Let’s Stop Saying Viral | Social Media Today

Thu, 08 Mar 2012 12:38:04 -0600

Let’s Stop Saying Viral | Social Media Today:

I’ve have been saying this for at least a year now and love that other people in the social/digital space agree. Check out the article and video’s within it.

Check out this get presentation about gaming and where...

Tue, 06 Mar 2012 08:18:47 -0600

Check out this get presentation about gaming and where it’s going next!

ideasareawesome:

Gaming, game mechanics, and gamification are buzzwords that marketers often mis-use and abuse. So why are games such a hot topic in ad-land? We believe the future of gaming in advertising is beyond petty points and badges. Games are successful because they enable people to experience things normally impossible in everyday life. For the future of advertising, new mobile technology will tie gaming and reality closer together allowing the creation of brand experiences that elevate reality in a new and inspiring way.

SOUTHxPROXY

Mon, 05 Mar 2012 09:23:00 -0600

SOUTHxPROXY:

Wanna go to SXSW? But your company thinks its a waste of money or can’t afford to send you? Well here’s your chance to go now! Check out the SouthxProxy website!

7 Easy Steps for Creating Buzzworthy Content

Mon, 27 Feb 2012 14:20:31 -0600

7 Easy Steps for Creating Buzzworthy Content:

Nice article on how to develop and create a strategy to approach the social space.

The 2012 Super Bowl: The Year Advertisers Gave It All Away | Mediaworks: Tuning In - Advertising Age

Wed, 22 Feb 2012 07:59:45 -0600

The 2012 Super Bowl: The Year Advertisers Gave It All Away | Mediaworks: Tuning In - Advertising Age:

Many of us get great joy out of the Super Bowl because it’s a Marketer/Advertiser dream come true so much creativity and well it’s amazing how we keep topping ourselves. Well this past Super Bowl it seemed like the year where they decided to let the cat out of the bag prior to the Super Bowl which well was disappointing! I love what they did with leveraging hashtags and other social media elements like the Chevy game time app I think that in order for the Super Bowl ads to keep it’s luster we need to re-think how we approach the traditional (TV) space and then bringing life to the campaigns beyond just the spot during the game.