August 2012
1 post
April 2012
3 posts
Etch A Sketch Wins, Then Loses with Social Media |... →
This is a great story how a brand gets massive buzz and reacts but misses the social media bucket.
What Men and Women Really Want, According to... →
Now we finally now!!
5 Clever Social Media Campaigns To Learn From →
Check out these cool social media campaigns.
March 2012
14 posts
FAB FRIDAY - Let's Groove Tonight
Google Analytics Blog: Capturing The Value Of... →
Google Analytics now has the ability to track social. Nice post about the new features released within Google Analytics.
Facebook Timeline Overview Infographic | Edelman... →
Well for those of you that aren’t in the know Facebook Timeline is coming to all of your favorite brand pages at the end of March. Check out this great infographic to understand everything that will be changed.
1 tag
FAB FRIDAY - MAD MEN - Sesame Street Style!
This just made me smile!
'Mad Men' and Advertising History: All You Need to... →
Here’s everything you need to know about Mad Men & the Advertising World back in the 60’s!
See All the Retro Ads in Newsweek's 'Mad Men'... →
Well Mad Men is coming back this Sunday and I must admit I was at first a skeptic of the show. But, I decided to give it another shot while the show was on it’s contract break last year and I ended up consuming all 4 seasons in a manner of weeks. Now I’m addicted to the show and ready for season 5 to start this sunday! So in celebration of that this week I will be posting about some...
FAB FRIDAY - St Patty's Day
24 Tips to get the CEO & Corner Office to Say Yes... →
Having trouble selling Social Media to a companies executive team? This is a great list to consider when presenting entering the social space for a brand.
Red Bull Facebook Timeline Timewarp | Social Media... →
So many of you probably already know that the amazing timeline feature that Facebook implemented for personal accounts is now being pushed to brands at the end of March. I thought that Red Bull did a really cool job of getting people to explore their timeline. Check out the article with the details. How are you planning to leverage timeline for your client?
How Brands Are Marketing on Pinterest →
As Pinterest gets bigger and bigger and has broken into the top 10 of social sites more and more brands will begin to emerge in this platform. Here’s how to approach it!
Also check out some of these brand...
FAB FRIDAY - Bowler does "Suck It"
This is by far my favorite one!! I’ve actually found my self doing this from time to time!
Let’s Stop Saying Viral | Social Media Today →
I’ve have been saying this for at least a year now and love that other people in the social/digital space agree. Check out the article and video’s within it.
WatchCheck out this get presentation about gaming and where it’s going next!
ideasareawesome:
Gaming, game mechanics, and gamification are buzzwords that marketers often mis-use and abuse. So why are games such a hot topic in ad-land? We believe the future of gaming in advertising is beyond petty points and badges. Games are successful because they enable people to experience things normally...
SOUTHxPROXY →
Wanna go to SXSW? But your company thinks its a waste of money or can’t afford to send you? Well here’s your chance to go now! Check out the SouthxProxy website!
February 2012
13 posts
7 Easy Steps for Creating Buzzworthy Content →
Nice article on how to develop and create a strategy to approach the social space.
The 2012 Super Bowl: The Year Advertisers Gave It... →
Many of us get great joy out of the Super Bowl because it’s a Marketer/Advertiser dream come true so much creativity and well it’s amazing how we keep topping ourselves. Well this past Super Bowl it seemed like the year where they decided to let the cat out of the bag prior to the Super Bowl which well was disappointing! I love what they did with leveraging hashtags and other social...
Post-Diaster Retreat from Social Media Backfires... →
Another way companies are not handling Social Media correctly in the face of a PR nightmare. Yes, the diaster was horrible and there was plenty of bigger issues for Carnival to deal with during the sinking of the Concordia ship BUT they could of handled the situation a thousand times better than they did in the social space. It’s important in the social space to be authentic, listen...
Saying You are on Facebook Does Not a Social... →
Nice guide to help with developing a social media strategy. Also love that they point out the obvious just because your brand or business has a page doesn’t make that the strategy! It’s all about engagement!
Daily Dot | Coke Zero gets just about nowhere with... →
Well this is a great learning on how not to run a twitter campaign along with being aware of the risks of social media.
FAB FRIDAY - Behind the special effects with...
Being a huge fan of Star Wars and of course planning to see the movie this weekend I found this very cool!
Pinterest II: Optimizing Content For Pinterest |... →
As Pinterest grows and grows especially beyond just women this a nice article about things to think about as you leverage images on your website.
Game on! Game off! Should you gamify? →
This is a great article about Social Gaming/Gamification! I do believe that gamification can help elevate your brand experience/engagement with your users but do agree that you can use it to make up for a poor website or social presence and you need to make sure that it’s right for your consumers.
Super Bowl - Recap & Favorite Ad!
So couple of things that I noticed from this years Super Bowl:
1. Chevy’s App was pretty cool and did a great job of making the game more interactive and it for sure made you pay attention to the TV commercials for sure the Chevy and their partners.
2. The Super Bowl will never be the same again with the use of social media I think I missed half the game watching my twitter feed to see...
FAB FRIDAY - SUPER BOWL THEME
The last time the Patriots and the Giants played one of the greatest plays I’ve seen in a long time at a Super Bowl occurred! Check it out!
The 10 Best Super Bowl Spots Of The Modern Era |... →
Check out the 10 best super bowl spots! My favorite is the Wassup by Budweiser, these are all awesome but man it become a vocab word for the next 6 months and I haven’t seen anything like that in a long time.
New Data: Pinterest Drives More Referral Traffic... →
Pinterest is starting to become a major player in the social space and I strongly believe you will see a massive amount of brands leverage for their marketing in 2012!
The 20 Most-Shared Super Bowl Spots of All Time |... →
Super Bowl Ads are no longer about just being on air during the largest captured audience and biggest sporting event but they are about how much buzz can they generate post game!
January 2012
17 posts
Ferris Bueller at the Super Bowl? →
So late last week a teaser video was released around Ferris Bueller coming back in a Super Bowl spot…well Honda released an extended version on YouTune yesterday. Check it out!!!
EXCLUSIVE: Coca-Cola Polar Bears Will Watch, React... →
It’s super bowl week so I will be sharing some fun super bowl inspired content!
FAB FRIDAY - Rumour Has it/Someone like you from...
I’m not a big Glee fan but I do like the remix they did of Adele.
Pinterest Demographic Data: The Marketers Guide to... →
With all the buzz about Pinterest within the digital marketing world and with brands I found this article laying out it’s site traffic and demographic most of it won’t surprise you. The biggest question for all us will be how do brands use it (some are already doing this). I’ve been working with a brand to see how we can enable sharing from their site to Pinterest!
Smartwater Viral Video with Jennifer Aniston
Great viral video by Smartwater with Jennifer Aniston! Of course having her in the video doesn’t hurt but my favorite part is taking other pieces that have gone viral and including them in the video.
Social media strategies: follow these golden rules... →
Learn from these brands and leverage for your own social media strategy.
FAB FRIDAY - 90 year old Grandma Dances to LMFAO
This made me laugh so hard!
“This couldn’t be more true: Focus on the bigger trends and how major...”
– 5 Tips to Avoid Shiny Object Syndrome
2 tags
12 Ads That Changed Super Bowl Marketing |... →
Well since the super bowl is just around the corner I thought it would be fun to share Ads that changed super bowl marketing!
FAB FRIDAY! - Rush, Rush by Paula Abdul
For some strange reason I just loved this music video and well at that time thought Paula Abdul was HOT! Check out the video!
Google Merges Search and Google+ Into Social Media... →
Well Google just upped the game! Google+ was already a player but now they have taken it to the next level. Lets see what Facebook comes back with next.
A New Breed? 7 Roles of the Content Marketing... →
For any peeps out there developing content this is a must read!! Or even if you are working in the digital arena.
2 tags
Social Media Strategy – A Definitive Guide →
Terrific article about developing a strategy prior to developing the tactics and a guide how to do this within social. The best part is all the input for the guests that was shared with in the blog post.
1 tag
FAB FRIDAY - Dancing in the street!
Enjoy a little David Bowie & Mick Jagger as they dance through the streets!
6 Steps for Protecting Corporate Reputation in the... →
Must read if you are considering social media or are already leveraging social media.
Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing. It takes years to build a good reputation, but seconds to damage it beyond repair, as executives at companies from Dell to Domino’s c…
5 Best Practices for Digital Marketers in 2012 →
Great article for all you social/digital marketers!
Jonathan Gardner is director of communications at ad company Vibrant Media. He has spent nearly two decades as an innovator at the nexus of media and technology, having worked in communications leadership roles and as a journalist around the world. The egg nog’s been drunk, the bells are don…
2 tags
4 B2C Examples of How Companies are Using Twitter... →
Great article on the power of Twitter and some nice case studies on how companies are using Twitter to drive transactions and customer loyalty!
December 2011
24 posts
End of the year...end of an era at DQ! →
Well on Friday’s I usually share a favorite video but since today is my last post for 2011 and my last day at International Dairy Queen I thought that I would share a fun blog post from the Dairy Queen Blog (FYI, the first project I worked on at IDQ). My time at IDQ has been amazing, I’ve had the opportunity to work for an amazing brand and be a part of building this brand within the...
Originals: All the Viral Videos of the Year in Two... →
2011 offered us an amazing array of viral videos, ephemeral clips whose popularity was sometimes born out of mockery, sometimes out of amazement, and sometimes out of humor.
